We’d like to give you a little more information on SEO and the most important steps that are needed to improve your search rankings.

Your search engine rankings depend on (1) Links to and from your website and (2) Content on your website as well as on the sites that link to your site.

What we call “The 70/30 Rule”

Therefore, adjusting the tags and keywords on your website will deliver about 30% of the rankings that you want. Our research indicates that authoritative links to your website account for 70% of your search engine rankings. While On-site SEO is Necessary, it is NOT sufficient.

OK, our subject is a bit harsh… There is a place for Flash websites, and if done correctly can have alternative content that displays correctly on mobile devices too. But, typically with the average client this is not recommended…

With the upcoming technologies such as Jquery, Javascript and HTML5 there is less of a reason to use flash website than there used to be in the pre-iPhone/smart phone days.

When we overhaul or create a clients website, many times they see an influx or improvement in the amount of leads they get from their website. There are also times that when we talk with our clients about the rest of their marketing plan or strategy . Often we are surprised with the answer we get when we ask the following question…

“What do you do when you get a lead?”

Most Times we get an answer like this…

Timeline for Facebook pages has changed the way businesses are going to be utilizing facebook. With the change going into effect for everyone by 3/30/12 we have many clients looking to make their timeline look good!

In Leiu of this deadline, Impulse Creative is offering a custom timeline “cover photo” design for $49.99 (that’s a 50% Savings). This would include adding a logo to your graphic, or relevant contact information such as hours, phone number, or specials going on.

You can purchase a cover photo online (usually designed within 1 business day) by following the link below.

http://goo.gl/gX2GO

To see an example of a custom cover photo visiit our facebook page, http://facebook.com/impulsecreative

Are you a Social Media Marketing Retainer Client: You have nothing to worry about, your fan page will be updated by 4/1

Interested in becoming a client, contact us today at 888-831-0483

This morning, Facebook announced the new Timeline for Pages. Since Impulse Creative develops custom fan pages we wanted to draw it all out for you what changes are coming.
At the moment you can “preview” and convert your page (much like your profile) but on March 30th, 2012 Facebook Pages will all convert to the new layout.
There are a few ways major ways which this will impact your Page and how most of you use it.

On February 1, Facebook filed for an initial public offering and expects to begin selling shares this spring. In 2011 Facebook had profits of $1 billion on sales of $3.7 billion. 85% of that revenue came from advertising and the rest from social gaming and other fees. Facebook expects to raise at least 5 billion and hopes to raise as much as 10 billion when it begins selling stock in April or May. This is likely to be the biggest Internet or technology IPO ever.

In 2011, 487.7 million smartphones were shipped, a 62.7% increase over 2010. This marks the first time smartphones shipments topped that of PCs (only 414.6 million PCs shipped). Most people don’t replace PCs as often as they do smartphones, of course. But there’s no denying people are becoming more and more attached to mobile devices. There are many ways to tailor your marketing and advertising to mobile devices. Google Adwords offers numerous mobile PPC advertising options, including click-to-call.

We’ve had many of our SEO & Web Design Clients asking about when this “new” Privacy Policy Means with Google. Starting March 1, 60 of the more than 70 Google privacy policies associated with its various properties (Google search engine, Gmail, Android operating system, You Tube, Google+, etc.) will be combined into one, simpler policy. In a company blog, Alma Whitten, director of privacy, product and engineering, wrote ‘Our new Privacy Policy makes clear that, if you’re signed in,

We pay very close attention to search rankings and social media trends. No doubt, search engines are trying to figure out a way to incorporate social signals (activity on social media sites) into search results. How much of an impact this currently has on search rankings is up for debate. So far, we don’t see a significant impact. We recommend that you participate in social media activities so you’re prepared for the day when social media becomes an important factor in search rankings. Evidently, that day is coming!

Blogging on your website is a great way to add fresh content but more importantly, blogs can be a search engine traffic magnet! Your long-tail keyword-rich blog has potential to rank highly for any number of long-tail keyword phrases that are relevant to your industry.

Many marketers are inclined to target head terms, which are high volume keywords consisting of one or two words. Example ‘lawyer’ or ‘tax lawyer.’ But head terms are very competitive and there’s little chance they’ll improve your search rankings. The smarter strategy is to use long-tail keywords. Example, ‘tax lawyer specializing in small business.’