Inbound Marketing Funnel
Sales & marketing love funnels. You have the famous sales funnel, showing the path of a prospect to a lead to a customer. They're a great way to visualize the journey that your new customers will take to find you. The funnel works so well, that inbound marketing has its own.
The inbound marketing funnel works much like the sales funnel of yesterday, but with one key difference. It tells us, as marketers, what exactly your marketing message should be saying when. Our inbound strategy is built on this funnel and it's served us and our clients well.
The basic premise of the inbound marketing funnel is that not all visitors to a web site are equal and more importantly, they're not all looking for the same thing.
The inbound marketing funnel is broken up into three different parts:
Each is perfectly suited for the buyers journey.