Search Engine Optimization

Search Engine Optimization is more than keywords

Get found by the right people at the right time.

Web design is more than just optimizing for keywords. Understanding and aligning with goals, and developing strategies to generate more traffic, leads, and customers cannot be done only with a static website and some "SEO". Strategic Internet marketing is about setting up a foundation that mirrors your company's goals, and then developing a roadmap to drive traffic and leads...

Finish with SEO, but don’t start with it

For years, Matt Cutts and the webspam team at Google have been making a repeated statement through many of his Webmaster videos "If you create sites and pages for consumers, and they like it, we (Google) will too."

Ensure that each page has its own purpose and context first. Then, once you've created the right content for your buyer persona, see if there are opportunities to naturally optimize your copy, URL, title, etc. with keywords based on your experience of what they will be looking for. Be sure to consider what "learners, shoppers, and buyers" will be searching for. In short, SEO should solve for the reader, not search engines.

Opportunity on the Web come from marketers and business owners who are focused on creating content for their target markets or buyer personas. If we create content around what our buyers are asking, then we will only need to tweak things based on other traffic signals including pages popularity, rank, and conversion rates.

What this means for Impulse Creative Customers

As marketers first, and web designers second, we always focus on the online experience of your target audience, or buyer personas.

Since we focus on what your potential customers are asking, and position our clients to establish themselves as the experts in their industry, we will shift the attention to "top performing pages" and optimize from there!

Prepare to be Amazed

Spend 30 minutes with us and we promise you'll be impressed. Let us show you how inbound marketing in combination with SEO can help you achieve Remarkable ROI.