Web design is more than just optimizing for keywords. Understanding and aligning with goals, and developing strategies to generate more traffic, leads, and customers cannot be done only with a static website and some "SEO". Strategic Internet marketing is about setting up a foundation that mirrors your company's goals, and then developing a roadmap to drive traffic and leads...
Ensure that each page has its own purpose and context first. Then, once you've created the right content for your buyer persona, see if there are opportunities to naturally optimize your copy, URL, title, etc. with keywords based on your experience of what they will be looking for. Be sure to consider what "learners, shoppers, and buyers" will be searching for. In short, SEO should solve for the reader, not search engines.
Opportunity on the Web come from marketers and business owners who are focused on creating content for their target markets or buyer personas. If we create content around what our buyers are asking, then we will only need to tweak things based on other traffic signals including pages popularity, rank, and conversion rates.
Since we focus on what your potential customers are asking, and position our clients to establish themselves as the experts in their industry, we will shift the attention to "top performing pages" and optimize from there!
Spend 30 minutes with us and we promise you'll be impressed. Let us show you how inbound marketing in combination with SEO can help you achieve Remarkable ROI.